Now that our agency is focusing so much on online placement and behavioral/contextual targeting, I find myself really paying attention to what ads I get served on a regular basis.

So I know the technology behind why I am consistently seeing ads for American Apparel’s Maternity Line.

I get it. I read McSweeney’s AND mommyblogs.  But it’s also kind of  like the internet going, “When are you due?” and I’m all, “Um, I’m not pregg.”  Awkward.

And yet, the ad campaign kind of worked - in that I always imagined that my pregnancy style would be kind of bohemian and earth-mothery, but now? Every time I imagine myself pregnant (which is rare, and usually involves sympathy pains and crossing my legs tightly together), I’m going to imagine this.  A baby blue unitard and legwarmers. Because we all know what an attention whore I am now, so imagine when I’m pregnant. It’ll be magnified times ten.  So I ‘m just going to put it out there in cotton spandex, as if to say “BOOM, I am GESTATING. DIG IT.”